see url If you have a budget for paid user acquisition, mobile app ads can help you reach more people and nudge them to engage with your app, leading to more installs. By using screenshots or short videos, you can highlight what your app has to offer, and nudge your target user segments to install them. The one way to ensure you can make the most of this behaviour, is to trigger a word of mouth promotion.
By enabling your existing users and players to invite their friends to the app easily, you can boost your app installs for free in no time. GetSocial Smart Invites, does just that. It lets users and players invite their friends via social media and all popular chat apps, along with a personal message in just a click, increasing the participation rate in referral programs.
While they are not tools exactly, app review and press release websites definitely need to be a part of your app marketing toolkit. Press coverage from these high profile outlets will not just get you the initial brand awareness, but also get you installs from the right user segment.
It includes keeping the users engaged and hooked to the app for so long, that it becomes a part of their break time. The only way to engage a newly acquired user, is to personalize their experience and nudge them towards an in-app sign up. GetSocial deep links push metadata through the app stores, right into the app, so that you can even offer a seamless personalized experience to your referred users and instill gamification in no time. A sense of belonging to a community of people with similar interests, can keep your users and players 10X more engaged.
The Activity Feed is similar to the social media newsfeed — just that it is within your app. In fact, you can use the feed to also announce important updates and respond to queries, building a highly engaged and loyal community. To know more about how Activity Feeds work, read here. What is the one thing that makes you check Facebook again and again?
Social Graph generates a fully automated graph that connects your existing users with their invited friends, irrespective of the channel used to acquire them. The auto connect with familiar faces in the app, leads to higher user engagement. To know more about how Social Graph works, read here. Once you know how a user is connected to another, you can help them grow their network in your app.
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Having this ability in your marketing toolkit, can help you strategize effective user engagement strategies. User engagement and user retention go hand in hand. If you have a higher user engagement rate, you automatically have a good retention rate as well; and vice versa holds true too. To implement effective marketing campaigns, you need a user segmentation tool in your app marketing toolkit.
Smart Audience enables you to analyse a subset of your user base, compare it with the other user segments and identify their behaviour when interacting with your app. Knowing who your power users are, those who are about to churn or those who just need a slight nudge to be active again, can go a long way in decreasing your app uninstalls. To know more about user segmentation with Smart Audiences, read more. Social notifications serve as an effective way to bring back your users for another session, by notifying them of an activity that adds value to them or is of their interest.
For instance, where you could tie your user engagement strategies with retention is by notifying your users with push notifications when someone:.
Also read: Getting the most out of push notifications to improve user retention. To make your user retention campaigns and push notifications more effective, track the in-app behaviour of users and target them with targeted messages.
Right from localization of the messages to delivering them as per their time zones at the right moment, Smart Targeting helps with re-engaging even inactive users. Learn more about how Smart Targeting works, here. The last of your must-haves in the app marketing toolkit, is something that lets you measure the effectiveness of all your strategies and track the app growth. With GetSocial, you can get key insights into what drives viral growth for your app, engagement and retention, all on a unified dashboard.
See how you can analyze social behaviour on the GetSocial dashboard, here. Ever spent hours digging all the data that Google Analytics has to offer? Well, Flurry is the same — just for your app.
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It can give you in-depth insights into how your users are interacting with every app screen. This data can be used to segment your users and create custom journeys to keep them engaged for a longer time. You can still use Google Analytics if you prefer. App Annie is another popular choice for app marketers and developers. It offers in-app analytics and market data, via an easy to use platform. The data is shown in such a manner that it helps developers visualise product growth and marketers understand user behaviour at every state of their app business. In the end, choosing an app analytics tool for your app marketing toolkit, should be all about how comfortable you are using the dashboard.
This toolkit will help you get a leg up on your competitors and push you closer to creating that star viral video.
Not everything here is essential, but for great viral marketing success it is smart to keep at least a sampling of these items in your video shooting and marketing inventory. Viral video is all about current and interesting, not professional and timeless. Sure, timeless humor and content will create a good long-term marketing resource, but it is unlikely that it will lend itself to any short-term viral potential. As such, your video setup should focus on instant capture and simplicity of operation.
Discard the bulky DSLR camera and use a small point and shoot. Check out some of those affordable flip-style digital camcorders: such as the latest offerings from Kodak , or the Flip.
Pick a phone with a good camera, clear sound recording and usable video. In a good internet video, sound is the first concern. Invest in sound first, for it will likely be the biggest draw to your video. Try watching viral Youtube videos on mute — you will quickly grow tired of it and see that funny comes with audio, not just high quality video. Videos go viral once they hit a certain degree of online exposure. If you are part of a business that does not get heavy news exposure, the best way to make your content go viral is to create social media presences to spread it.
Spend time connecting with major bloggers, create a Twitter account, and build your follower base.